The masthead
Advertise with us
Nobody pays to read the Coast Record. Clearly labelled local advertising is what covers it. If your business serves the Central Coast, everything is set out below: what is on offer, where the limits are, and the price. If you have already decided, the advertising enquiry form is here and skips the reading.
Who reads it
People who want to know what is actually happening where they live: the council decisions, the growth and transport that reshape the place, the coast and community, each story checked against the public record and linked to its source. They read it properly rather than scrolling past. There is no inflated traffic claim on this page and there will not be one in a proposal either. Ask where the Record actually sits and you will get the number.
Where the Record actually sits
You should not have to ask, so here it is. Measured from our own server logs and regenerated rather than typed in once, which is the only way a number on a page like this is still true the month after it was written.
| Page views from a search engine | 78 |
|---|---|
| All Australian page views | 206 |
| A reasonable reader estimate | 78 to 168 |
| About, per week | 18 search-referred views |
Measured over the 30 days to 2026-08-27, from our own server-side logs. These are page views, not people: we run no cookies and no client-side script, so unique visitors cannot be counted and we will not quote you a number we cannot stand behind. The lower figure is the floor we are confident in. The range subtracts an estimate of our own visits, measured against staged mastheads nobody can reach.
Two ways to advertise
Clearly labelled display advertising. An advertising slot that is obviously one, sitting well away from the reporting. You write it, we place it. It does not imitate a story, and it never reaches the newsroom.
Sponsored content. An article we write and check to the standard of everything else here, wearing its label at the top where nobody can miss it. Facts in it are still sourced. It suits a business with something real to say: a service the Coast did not have, a project you have finished, a piece of knowledge a neighbour would be glad to have. It does not suit a list of adjectives about how good you are.
What we will not do
Readers come here because the Record is not selling them anything, and that is precisely what makes a placement worth buying, so we keep it intact. No invented reviews, no paid praise, no sales copy wearing a reporter's clothes. The byline is not for sale at any price. An arrangement gets you a labelled placement and nothing further. Flattering coverage without the label is the one request we always refuse, and refusing it is what keeps the rest worth having.
Disclosure, every time
Every commercial arrangement is declared, in plain words, at the place a reader meets it. That is as much for your benefit as theirs. An undeclared plug that gets noticed damages the business in it, not just the publication carrying it. Consumer law requires the disclosure and we would not drop it if the law changed.
Rates and how to enquire
Sponsored editorial begins at $450, sits around $600 in most cases, and starts at $150 for not-for-profits and community organisations. A piece built on a real dataset, with an authored chart and a methodology note, starts at $1,100, because it is a good deal more work.
A display box is the smaller commitment: $80 a month at the floor, nearer $120 in practice, three months at a time. A straight answer on it, though. At the reader numbers published above, a box on the Record is closer to supporting the masthead than to buying reach, and $450 of sponsored editorial that stays up and keeps being found will do more for a Coast business over a year. Better said now than worked out in March.
Publishing the floor saves everyone a round of emails, and there is a second reason for it. A local business page that is still answering someone's question in two years is worth considerably more than a week of impressions, and that durability is what takes the time to build. Price it cheaply and the enquiries turn into requests to run a plug, which we do not do. We are not selling you an audience figure either. Ask how the Record is travelling and you will get the real answer.
You are not committing to anything by asking. The advertising enquiry form takes a minute: who you are, roughly what you are after, and we will be in touch.
Worth reading first if you have not: how this site works, which covers the sourcing and the labelling in full.